Vigneswaran Rajagopal

Vignes, is the Head of Marketing at PayCheck, where he leads the company’s growth strategy across digital marketing, brand development, and customer acquisition. With over 20 years of experience, he specialises in building brand building strategy and scalable and predictable marketing functions that deliver measurable revenue growth.

He has a strong track record in driving growth through SEO/AIO, paid media, and content-led strategies, particularly within professional services, hospitality, e-commerce and SME-focused sectors. At PayCheck, his focus is on strengthening market presence, increasing qualified lead generation, and optimising the end-to-end customer journey.

He also brings hands-on entrepreneurial experience, having successfully launched and scaled his own restaurant and e-commerce food brand, serving thousands of customers across the UK before exiting the business. This commercial background gives him a practical, results-driven approach to marketing and growth.

In addition to his role, Vignes has extensive experience advising startups and growing businesses on marketing strategy, positioning, and performance optimisation.